New York, NY and Oakville, ON, June 01, 2022 (GLOBE NEWSWIRE) -- For many, a team jersey is the first thing that connects us to our favorite athlete. We wear it to show support for our teams, the player and to showcase a loyalty that often lasts a lifetime.
That’s why, to celebrate the 50th anniversary of the landmark ruling that changed American education (and sport), Six Star Pro Nutrition® ( www.sixstarpro.com ), “The Athlete’s Choice” and a leading maker of scientifically formulated premium supplements, announced today that the brand will give away 50 jerseys of female athletes during the month of June.
Fans and Six Star Pro Nutrition users can register to win one of these jerseys at www.sixstarpro.com/titleix. The brand will work with winners to acquire the jersey of their favorite female athlete.
Fans wearing jerseys of their favorite male athletes — in baseball, basketball, football, soccer and hockey, has been a common trend since the 1970’s. Women, both fans and female athletes, have had to carve out similar equity from the back of the pack, as it wasn’t until the 1990’s that the first female athlete jerseys started popping up at retail. Even now, female athlete jerseys can be difficult to acquire, have limited availability, and with fits and cuts that exclude certain genders, gender identities and body types.
“When I started playing soccer, we didn’t have much choice, if any, when it came to wearing the jersey of our favorite athlete,” said Tobin Heath, a two-time World Cup winner, U.S. Women’s National Soccer Team member and a Six Star athlete. “It wasn’t just the lack of availability, but even when it did exist, athletes weren’t given any say, or ability to make money when those jerseys were sold. It’s one of the reasons why I started my own clothing brand with fellow National Team teammates – re—inc.”
Giving fans and young athletes, of all genders, the chance to support their favorite female athlete by wearing their jersey, helps to change the conversation.
“When I was younger, I looked at members of the U.S. Women’s National Team as my heroes and wore their jerseys with pride,” said Kristie Mewis, a U.S. Women’s National Team member and Ambassador of Active Nutrition for Six Star. “Having more jerseys out there for everyone will continue to build support, inclusion and help our game grow together.”
As part of the Six Star Pro Nutrition Title IX at 50 efforts, the brand will make a donation through the Women’s Sports Foundation President, Meghan Duggan’s efforts to raise money via running at the New York City Marathon for the organization in November.
Duggan is an Olympic and World Champion during her 14-year career with the U.S. Women’s national hockey team where she served as team captain at two Olympic Games and three World Championships. During her playing career, finding more visibility for the sport including a gender equitable treatment strike and finding other ways to create awareness were hallmarks of her tenure.
Since being founded as a brand in 2010, Six Star Pro Nutrition has worked diligently to give female athletes equal footing to their male counterparts, including current packaging which features Heath next to Pro Football’s Defensive Player of the Year T.J. Watt.
Ambassadors past and present have included Heath, Mewis, Danica Patrick and Candace Parker. Last July, Six Star became the first to sign student athletes to Name, Image and Likeness agreements when it inked Hanna and Haley Cavinder, a pair of college basketball players, to represent the brand.
The Cavinder twins, Mewis and more than a dozen other female athletes will leverage their social media platforms to promote the sweepstakes, while sharing stories about what their jersey means to them. Athletes expected to participate in the campaign include Pro Basketball stars Courtney Vandersloot, Katie Lou Samuelson, Jewel Lloyd, and Stefanie Dolson, Pro Softball Player Kate Gordon-Short, NIL stars Caroline Ducharme (Basketball), Rachel Heck (Golf) and Tokyo 2020 participants Shae Anderson (Track) and Tina Graudina (Volleyball).
Six Star Pro Nutrition provides athletes with advanced, scientifically formulated premium supplements at an incredible value through high-performance protein powders, pre-workouts and hydration products. For more information on Six Star products, visit www.sixstarpronutrition.com. Also follow us on Facebook, Twitter and Instagram for athlete information, news and updates, diet and training tips, special promotions and more.
About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge active sports nutrition company that delivers some of the highest quality, most innovative and effective active nutrition products in the world. With brand innovations such as Six Star Pro Nutrition®, Iovate is committed to being the number one active nutrition company in the world. Six Star Pro Nutrition is designed to be the athlete’s choice — fueling all levels of athletic performance allowing for excellence on the field, court, ice and in the gym.
Due to its commitment to research, development and innovation, Iovate has been globally recognized as one of the leading sports nutrition brands in the industry, and continues to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.
Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands and growing, with effective products that can be found across the globe.
Jake Duhaime Six Star Pro Nutrition 617-285-8087 jake.duhaime@iovate.com
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